Lariat vs Denali

I built a 2025 f150 Lariat to compete with GMC Denali. I had to add to F150 the 5.0, 502a, moon roof, spray bed, bed utility, 3.31 locking axle, and Blue cruise to match up to Denali options. Best quote on F150 is 70k, best deal on Denali 65k. To get Denali Super Cruise ie blue cruise had to add 6.2 V8. Best quote 68k. Ford Dealers don’t want to match price. This is a new build that would delivery in March around Fords Truck Month. The dealer said I would get incentives and rebates upon delivery. Why want the match? Any advice?